Los Angeles Rams
The Los Angeles Rams partnered with me on a full-time basis as a Designer/Art Director to help meet their creative/marketing needs.
Projects range from creating digital and experiential assets for the LA Rams Rebrand, social media, Super Bowl LIII creative, TheRams.com, advertising campaigns, player profile series, tentpole marketing, The Los Angeles Memorial Coliseum & The Largest Most Sophisticated, Digital Visual Sports Environment In The World at SoFi Stadium.
I was also apart of the creative development in collaboration with Troika Media Group to execute and deliver Fan-Focused content. (Wireframes, Looks, Builds, Strategy, Sequencing)
LIVE GAMEDAY EXPERIENCE
What is SoFi Stadium?
A 70,000 Square-Foot, 4K LED video board. It is the only 4k end-to-end video board in sports and has the largest graphics control system in the history of sports. It is 120 yards long or 1.2 times longer and 1.5 times wider than the field.
- $5B Multi-purpose Stadium Located in Inglewood, CA
- Crown Jewel: Samsung Infinity Screen (360° Video Board w/ Interior + Exterior Display)
- 80M Pixels of Digital Visual Real Estate (Most in the World - 2nd Largest Stadium Display is 23M Pixels)
- 4K HDR End-to-End Live Production
More Live Gameday experiences
SoFi Stadium Infinity Screen animation for Rock the Vote campaign
SoFi Stadium Infinity Screen display animation for Rock the Vote campaign
SoFi Stadium Infinity Screen display animation for Vamos Rams campaign
Digital Experiences
LA Rams Rebrand in 2020
Once the new logo was created, I assisted in the creation of a dedicated webpage with the new brand identity. The page included various subtle animations to convey the story of the rebrand and communicate the new brand.
Fan-Focused Digital Experience
As well as creating Live GameDay experiences, I was also responsible for creating digital content to enhance the overall brand. Leveraging social media to create shareable content and engage with fans.